Juntae DeLane

I purchased an iPad 2 recently and discovered a plethora of apps for newspapers and magazines which conveys how the publications are embracing new technologies or are forced to stay ahead of the curve. After researching this topic, I came across a website dedicated to tracking the death of newspapers: http://newspaperdeathwatch.com/. Its slogan, “Chronicling the [...]

Today retail locations are battling for consumers and have established an integrated marketing communication plan to cut through the clutter and attract more consumers. Particularly, Amazon.com has established itself as an industry leader in e-commerce by integrating a customer-centric approach to all functions of it business. This particular focus allows the company to distinguish itself [...]

CVS CVS ExtraCare loyalty cardholders who sign up for email offers can load coupons directly onto their CVS cards. The service gives the drugstore an added path to increased redemption, as well as a new way to track the behavior of its most active customers. Melissa Studzinski, vice president of customer relationship management, states: “Our [...]

Defining a brand in which I am devoted is extremely difficult. After much thought, I found a commodity that I use almost two to three times per month: Chevron gasoline. However, what was more difficult is deciding whether this brand was logical or a ‘lovemark.’ As stated in the Frontline (2004) documentary a “ Lovemark [...]

Introduction I am sure that you all have heard of the infamous shake weight. Although I have seen countless ridiculous exercise devices on the market, this takes the cake. I do not believe consumers will spend more than 10 minutes working out with this device before throwing it in the back of the closet. However, [...]

Loyal consumers are not the target of couponing or other promotions because they tend to stick to their brand even if an incentive is offered by another brand. Like many sales promotion methods, couponing is not a tool that typically increases long-term brand loyalty. In fact, it can possibly cannibalize profits as loyal consumers will [...]

It costs more to acquire a new customer than it does to keep an existing one. This is a principle that is taught in all of the business schools around the world and is used to guide the development of marketing strategies for many organizations. As empirical as it may seem, this principle does not [...]

If you’re looking to boost engagement on your brand’s Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook [...]

Cable television has become an important part of the media environment because of its ability to provide content to specialized segments. Now, marketers can utilize specific networks to target diverse consumers based on ethnicity, lifestyle and geographic location through channels such as BET, MTV, HGTV, LOGO and Univision to name a few. Over the last [...]

“eCoupled intelligent wireless power is so flexible it can actually be printed directly onto packaging. A low-cost enhancement to product packaging, printed coils allow real-time communication from the package to the store shelf, and then to the store’s inventory management system. Product quantities can be identified and tracked, expiration dates monitored, and new stock automatically [...]